Private Sector | Multi State - India | PID: 149192
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Three years ago Vijay Kapoor, senior vice-president of PVR Cinemas, was travelling around Maharashtra and happened to visit Kolhapur district, known for its sugarcane farms, mills and footwear industry. Kapoor noticed a huge hypermarket and, on making inquiries, found that the outlet sold goods worth more than Rs 3.5 crore every month
Kapoor realised that there was an opportunity in Kolhapur and started asking local people about where they watched cinema. He was told that many people of the district had given up watching films at local cinemas and travelled up to 200km to larger cities to catch their favourite movie at a multiplex
| Updated on: 06 - Jul - 2015
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