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Private Sector | Multi State - India | PID: 138256

Paints and coatings maker AkzoNobel known for its premium 'Dulux' brand is looking to strengthen its presence in the mass market segment by working on its product portfolio and enhancing its distribution footprint across the country

Dulux is known as a premium brand for many years and we have got over 20 per cent share in the premium segment in India. But, we have also realised that we need to be present in the mass market

We have started strengthening our portfolio, we are building our portfolio to address all needs and all segments. It takes a bit of time. You need to have right proposition and right product formats, AkzoNobel India Director Decorative Paints Rajiv Rajgopal

| Updated on: 30 - Oct - 2014

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